– Maximum of 277 characters, which includes spaces. 3 characters reserved for #AD per promotional guidelines.

– Photos are displayed at a 16:9 ratio of 600pixel by 335pixel and can be clicked and expanded up to 1200px by 675px.
– Whatever shape or size photo, it will be cropped in a 600px by 335px preview in-stream and display in full once clicked on.
– Image must be no larger than 5 MB.
– GIF must loop. GIFs that are not set to loop will display as a static image.


– Maximum of 200 words.

– Facebook will automatically resize and format photos to be 500 pixels wide and to fit the 1.91:1 aspect ratio.
– For optimum imagery City Paper requires photos to be at a maximum, 1200 x 630 pixels, and at a minimum, 600 x 315 pixels.


– Maximum of 200 words.

– Photos need to be a high resolution photo, up to a width of 1080 pixels.
– If the photo has a width between 320 and 1080 pixels, the original resolution is kept so long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).
– If the aspect ratio of your photo isn’t supported, it will be cropped to fit a supported ratio, so make sure there are no key words or details that stand to be cut in the process.
– If a photo is of a lower resolution, it will be enlarged to a width of 320 pixels.
– Photos higher than 1080 pixels will be sized down.
– GIFS must be converted to video format to be displayed.

To ensure the photo is shared with a width of 1080 pixels, please, prior to submitting the photo:
– Download the most recent version of the Instagram app and upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5 to see how it will appear in the post.

*.gif, .jpg, .png, RGB only, 200k max,
Important note: All social media copy will be edited and approved by our Online Engagement Manager.