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Social Media Ad Sizes & Creative Specs (pixels)*

Instagram

Preferred image size: 1080 x 1080 pixels (for posts) and 1080 x 1920 (for Stories).

Preferred word count: Preferably fewer than 50 characters, but 100-200+ words is possible.

Facebook 

Preferred image size: 1,200 x 630 pixels.

Preferred word count: Preferably fewer than 50 characters, but 100-200+ words is possible.

Twitter 

Preferred image size: 1200 x 675 pixels (if sharing only one image), 700 x 800 pixels (if sharing two images), 700 x 800 pixels for one and 1200 x 686 pixels for two (if sharing three images), and 1200 x 600 pixels (if sharing four images). Note: If sharing an animated gif, only one image can be used.

Preferred word count: A maximum of 280 characters per tweet.

*.gif, .jpg, .png, RGB only, 200k max,Important note: All social media copy will be edited and approved by our Online Engagement Manager.