Website Banner Ad Campaigns

Stay top of mind while Washington City Paper readers are browsing content and engaged in reading of our award-winning articles
Feature Stories, City Desk (News), Loose Lips (Politics), Food, Arts (Reporting/Reviews/Events)
Monthly Website Readers: 781,450+ / Monthly Pageviews: 1,839,050+

Advertising on is flexible, measurable and cost effective.
We offer numerous ways for you to fine tune your message and meet your target audience. The choices are limited only by your advertising strategy.

Feature Story
Our long-form weekly features allow writers to delve deeper into the stories Washington has to tell. Cover stories have investigated true crime, politicians, slumlords, urban development, and explored the impact of the arts on the city. We have several popular annual issues, including Best of D.C., the Answers Issue, yearly themed food issues, and the People Issue.

City Desk
City Paper’s main news section holds almost no topic out of bounds. It’s where you’ll find
in-depth reporting on everything from housing and health to education and other varying topics.

Loose Lips
Renowned beat reporting on the best (and worst) of D.C. politics. Coverage includes analysis and colorful features on D.C.’s characters, institutions, and elections.

City Paper covers food and beverage trends and restaurant news across the DMV’s red-hot dining scene. Rotating features focus on the best in beer, cocktails, sandwiches, and hangover food.

Kicking off with a reported piece or in-depth review, the arts section reviews the latest in music, theater, film, dance, and books with wit, authority, and a local focus.

City Lights
How do you plan a night out (or in) in a city that has almost overwhelming music, dining, and entertainment options? Start here, in one of City Paper’s best-loved sections: Our weekly guide includes our critics’ picks for the hottest shows, exhibitions, readings, and must-attend events, and exhaustive listings about what’s happening around town. Whether you’re a visitor in town for the weekend or a lifelong Washingtonian with a free evening, let City Paper help you plan your club outing, date night, or family fiesta.

Access local community listings and events and place your own classifieds ads in online.

Sponsored Content

Tell your story to WCP’s audience by submitting an article to be placed on our website and promoted through all of our promotional faucets.

Washington City Paper offers brands the platform and reach to tell their story to a local and engaged audience in the form of Sponsored Content. Brands can either supply stories to us (pending editorial approval) or we can help you write a custom story. We then use customized advertising packages to point readers to the story across all of our different platforms.

Promotional Packages Can Include:
Social media posts
Homepage ad unit
Newsletter sponsorships
Digital banner advertising

Newsletter Sponsorship

Get in front of WCP’s most loyal readers who subscribe to get our content in their email boxes daily
District Line Daily: Delivered Monday – Friday / City Lights: Every Sunday & Thursday
Email subscribers: 47,090+

Sponsoring our newsletters is an effective way to target our most loyal and engaged readers.
More than 47,090 of them have opted-in to get our stories every day. In addition to receiving our newsletters directly in their inboxes, audiences also read them–with your advertisements–on our website, at no additional cost to you. We offer sponsorships on a first-come, first-served basis.

District Line Daily
Delivered Monday – Friday / Two 728×90 banners each send
Our daily briefing gives our engaged readers original, timely reporting about local D.C. and useful links to breaking stories from around the region.
41.5% Open Rate / 1.05% CTR

City Lights
Every Sunday & Thursday / Two 728×90 banners each send
Our editorial picks help our readers decide on their arts and entertainment plans each week.
44.8% Open Rate / .34% CTR

Email Marketing

Reach WCP’s subscribers OR your desired audience through targeted eblasts by choosing their location, age, gender, occupation, interests and much more!

Reach our audience lists who have specifically opted in for special offers, events, and promotions from our local partners.

Reach readers via email across all markets in the US based on your target demos and geos.
If you’re looking to own your own email blast and stand out in a crowded inbox, we can help you reach an unmatched pool of opt-in email subscribers looking for your deals, offers, and events. Our three-step process for e-blasts will ensure that you’re able to maximize the ROI of your email marketing investments.

Step 1: Personalize your subject line, sender’s name, recipient’s name, message, and custom designs within each e-blast.
Step 2: Customize your target list based on everything from geographic location (i.e., specific zip codes) to household income to ages to interests in subjects like music and politics
Step 3: Resend your blasts to those who didn’t open it or re-target display banner ads to those who show an interest so that you never lose out on a conversion.

Opt-in Email Database
Comprised of over 120 million records and nearly 750 available demographic and lifestyle selects. Your exact target will be reached with accuracy, as your message is delivered.

In-depth Reporting
Our in-depth tracking shows you open and click percentages, clicks broken out by mobile vs desktop and web browser, and a heat map-helping you analyze your results and see how recipients are engaging with your ads.

Social Media

Reach WCP’s social audience through Facebook, Instagram, and Twitter with creative and engaging posts.
Followers: 261,410+

Content Vertical Supporter

Show your support for one of WCP’s existing content vertical or inquire with ideas for new WCP content verticals your brand might like to support. This will enhance your brand by showing that your company cares about certain topics to make our city and community better.