Back to Business

In partnership with Artemis Ward, this Back to Business webinar session will highlight experts in storytelling, design, and branding who will discuss best practices on how to engage your audience in a changing digital world. Panelists will share case studies and quick tips for reaching your intended audience.

Speakers:
Christopher George, Social Media Manager, The Kennedy Center
Colin Moffett, Managing Partner, Artemis Ward
Obi Okolo, Founder & Principal, Stag Creative Studio
Moderator: Duc Luu Publisher, Washington City Paper

Join City Paper’s social media pro Elizabeth Tuten and publisher Duc Luu for an overview of social media tips, tricks, tracking, and trends, along with a moderated discussion with local businesses who will share successful strategies and case studies that have sustained and propelled their business during these challenging times. 

Speakers:
Susan Kamenar, Director, Digital Strategy, ARTECHOUSE | DC
Duc Luu, Publisher, Washington City Paper
Dustin Sugar-Moore, Director of Marketing, I.M.P.
Kayleigh Tanthorey, Business Development Manager, DC Brau Brewing Company
Elizabeth Tuten, Online Engagement Manager, Washington City Paper

Ready to diversify your promotion strategy to increase your customer base? City Paper’s publisher Duc Luu in collaboration with Second Street discusses the best ways to boost your business leads with online contests, quizzes, and sweepstakes.

Speakers:
Julie Foley,Director of Affiliate Success, Second Street
Duc Luu, Publisher, Washington City Paper

As D.C. businesses re-open, testing new marketing tools and strategies is more important than ever. How can you reach and engage your audience in this heightened digital landscape? How can local businesses boost their engagement through email to attract new customers?

This webinar features discussions with experts about best practices for email marketing in the new business landscape.

Speakers:
Melissa Feiner, Key Account Manager, Site Impact
Greg Heiman, Business Development Manager, Site Impact
Duc Luu, Publisher, Washington City Paper
Alicia Merritt, Senior Account Executive, Washington City Paper

This webinar will provide you with key data points on consumer sentiment, new resources, and lessons learned from a fellow small business marketer on how she is adapting her organization’s marketing strategy in the era of social distancing. With local leaders pushing towards a phased reopening of our region, we think it is an ideal time to reimagine our marketing strategies in response to social distancing.

Speakers:
Collette Leonard, Vice President, DC Holistic Wellness
Addy Earls, Sales Director, AdCellerant
Caroline Kiernan, Sr. Account Manager, AdCellerant
Duc Luu, Publisher, Washington City Paper

Hear from local business owners and experts who have participated in, won, and can speak first-hand about why they build campaigning for Washington City Paper’s Best of D.C. into their marketing plans every year.

Speakers:
Brandon Gaynor, Founder, eat brgz, Best Burger Winner
Bonny King-Taylor, Counselor, Coach Consultant, Best Life Coach Winner
Jo LaBrecque, Vice President, Communications and Marketing, Wolf Trap Foundation for the Performing Arts, Best Outdoor Venue Winner
Moderator: Duc Luu, Publisher, Washington City Paper

Learn how to attract more customers to your website and how to give them the best digital experience by joining Washington City Paper and Beyond Private Label for a Back to Business webinar on “How to Build a World-Class Website.” This session will guide you through the importance of having a website, what you need on your website, and what you should know about your website provider.

Speakers:
Vince Graziano, VP Operations, Beyond Private Label
Duc Luu, Publisher, Washington City Paper

Businesses across our region are reopening their doors, increasing capacity in their storefronts, and, even, hosting reopening events to promote their businesses. Careful planning, flexibility, and clear communication with your potential customers will be critical to your success in a transformed D.C. Customers are hungry for businesses that are able to provide great experiences, products, and value while making them feel safe and secure.

Washington City Paper has partnered with Access Point, an online learning platform that helps small businesses grow and thrive, to present a roadmap for D.C.’s Great Reopening. On this next edition of the Back to Business Webinar, we will give you checklists, templates, and other resources to help you plan for the next phase of your business. And we’ll be hearing case studies from local business leaders and owners on how they are planning for the surge in business activity that should be right around the corner.

Speakers:
Brianne Dornbush, Executive Director, District Bridges
Patrice Cleary, Chef and Owner, Purple Patch DC
Amanda McClements, Founder, Salt & Sundry
Peyton Sherwood, Owner, St. Vincent Wine Bar

Moderator:
Duc Luu, Publisher, Washington City Paper