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Daybreak, an ABC drama starring Taye Diggs, was axed from the network’s lineup in early December, but the series still lives on—deep under G Street NW.
In the Metro tunnel between the Gallery Place and Metro Center stations, an ad for Daybreak remains as a reminder of Diggs’ struggle to transition from movies to television. Hung inside of a lighted box, the ad is one of only two “tunnel ads” in the entire system.
Because swapping out tunnel ads is more complicated than, for instance, ripping a poster off of a bus shelter, the Daybreak ad will remain up until late February. Cathy Asato, spokesperson for Metro, says that in order to switch out tunnel ads, “track rights” are required. “It means you can have access to the tracks to take down ads and install new ones,” she says.
Because working on the tracks is dangerous, Metro prefers that old ads be removed and new ones be put up at the same time. So the Daybreak ad will remain up until ABC’s ad space expires. It’s slated to be replaced by a Microsoft advertisement.
“It’s a little unfortunate Daybreak was canceled,” says Asato, but she adds that having the ad up is still beneficial for ABC. “They still have their corporate name out there, which is bringing recognition to the corporation.”