For years, you knew you were surfing a D.C. government Web site when you saw, in the corner of the screen, the floating head of Anthony A. Williams smiling at you. When Adrian M. Fenty became mayor early this year, his floating head was substituted.

Today, the vanity-shot era of D.C. Web design is over.

No longer will the smiling mug of a chief executive greet you. Log on to any dc.gov site and you’ll see the sleek, minimalist new look for the District government on the Web. The thick bar once atop the page has been replaced by a thin navigation bar offering links to various portals all sorts of useful government services.

Don’t worry too much about Fenty losing a big-time branding platform. One of the new tabs: “MAYOR FENTY”