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Washingtonpost.com is a thicket. There’s upward of 70 blogs, 9 million chats, a gazillion stories, and just one homepage. If you have trouble navigating all this, help is on the way. The people at the Post’s Web site are busy redesigning the entire thing, top to bottom.
Working with New York–based Web site development firm the Wonderfactory, the paper’s dot-commers are looking to ditch a look that has undergone a number of cosmetic changes but “is not wildly different from the design in 1999 or 2000,” according to Jim Brady, washingtonpost.com’s executive editor.
In many ways, the exercise is a feng shui operation. No longer, says Brady, should users plow through clutter to locate features such as onBeing or Achenblog or a Marc Fisher column. “People have to be able to find things easier than they can today,” he says.
Another goal is to integrate video into the site “more than we do,” in Brady’s words. With that much work ahead, Brady gives no firm deadline for finishing. “At this point, I’d love to get it done before the election,” he says.