Use it whenever you want to point out the shortcomings of a writer. Replaces “a quick phone call” as the beginning of an excellent insult. For example:

1998 insult: “A quick phone call to ______’s campaign would have revealed that he was in Miami for most of that day…”

2008 insult: “Now, a simple Google search suggests that Obama spent most of the day in Miami…”

I’ll bet William Kristol is really beginning to hate the term “a simple Google search.”