Check out this Reuters story: “In a bid to reinvigorate lackluster U.S. traffic, Starbucks Corp will introduce a new, everyday brew called Pike Place Roast on Tuesday and for 30 minutes will hand out free 8-ounce (240 ml) samples.

Free cups of the new coffee, which the company said has a smoother flavor and finish, will be available starting at 9 a.m. on the West Coast and noon on the East Coast at all its roughly 7,100 company-operated U.S. stores.

“It is the best coffee that we have created, maybe, in our history,” Chief Executive Howard Schultz said on a call with reporters on Monday.”