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For the most part, niche blogs will stick around for a few months before slowly fading into the elusive world of google cachés. Not so for local fashion writer Morgan Hungerford‘s pet project: This month, her two-year-old panda head blog has officially graduated to a panda head mag.

The 27-year-old Adams Morgan resident started panda head in 2006 with the intention of covering D.C. street style. Over time, though, photos of District fashionistas (they’re out there) gave way to Hungerford’s own fashion commentary, interviews, and photo spreads. “It got boring,” says Hungerford. “It made sense to stop it altogether rather than let it die a slow death.”

But it wasn’t D.C. style itself that bored Hungerford: It was Internet style. “With all the interviews I was doing, I began to push the text limits of a street style format,” she says. “I wanted to be doing more.” For Hungerford, who holds a B.A. in English from James Madison University, the longer magazine format made sense. She did, after all, learn from the verbose: “I was a Faulkner major in college,” she explains.

The inaugural issue of the online-only magazine was written, edited, and styled by Hungerford; design duties were assumed by pal and BrightestYoungThings designer Erik Loften. This edition of the sleekly designed flash site includes photo contributions from Liz Gorman, Hantim Lee and Ryan Wakeman, and interviews with Au Revoir Simone and locals the Multi V’s. The mag will be released quarterly.