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Finally an ad campaign that both the brightest young things and the geezers can get behind: A YouTube viral commercial that evokes global warming and is modeled after the “duck and cover” reels from our parents’ youth. And, oh yeah, it also promotes Ocean City, Md., using its mayor as the straight man.
The commercial, which aired in the D.C. and Baltimore markets in June (notably during the NBA playoffs) has since filled about 66,000 computer screens. It was produced by Alexandria-based MRB Films. Senior Producer there Tracy Sacks says that before filming, OC Mayor Rick Meehan watched an STD-warning spot from the ’40s or ’50s (“Men: Be careful when you go out”…) so that he could strike the right tone. It also aired on radio, where it took on a War of the Worlds feel. Seriously, though. The oceans are still evaporating. Labor Day approaches. Let’s all go and leave this mess.