At first glance, the PR Newswire boast that Fireproof, an evangelical drama about a firefighter (Cameron) trying to save his marriage, banked $20 million “in less than four weeks” sounds kinda weak.

But when you take a closer look at the numbers, well, the God-fearing are turning out to be a juicy demographic. Fireproof, the third film from Georgia pastors Alex and Stephen Kendrick, currently has a per-screen average of $2800, besting big-budgeters such as Body of Lies ($2500), Eagle Eye ($2100), and even the horny-baiting Sex Drive ($1500).

Mike Seaver and Jesus — the new money shot?

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