The internet stifles originality. Well, what I mean is, the internet stifles my ability to think I’ve got any originality.
On election night, mulling the debacle of the Republican presidential campaign and the party’s wrecked state, a potential GOP slogan for the next run popped into my head: “Dumb and Plumber in 2012!“
I giggled and ran to Google. I typed “dumb and plumber” as fast as I could with one hand, since the other one was busy patting me on the back.
Alas: Hundreds of hits. From all over.
Commenters on big publications and blogs I’d never heard of had been using the phrase for McCain/Wurzelsomething or Palin/Wurzelsomething for days and even weeks.
And it was older than those political pairings. The Sunday Mail of Glasgow, Scotland, used “Dumb and Plumber” in a headline in 2002 for a story about a real plumber. (As of this morning, “dumb and plumber” incites 3,920 hits.)
Hell, the damn line was so prevalent, I’ve accepted the likelihood that I got it from reading one of those posts in the first place.
Crushing as this experience was, my quest for sloganeering immortality continues.