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DCist is reporting “insane lines” at Metro Center for those Obama SmarTrip cards. WTF? They don’t even look that great. They look like something you’d buy in an Atlantic City gift shop.
Here’s WMATA’s sales pitch:
“A permanent, rechargeable Limited-Edition farecard to commemorate the Inauguration of Barack Obama. It works just like a regular SmarTrip® Card that can hold up to $300 in value to pay for fares on Metrorail and Metrobus and for parking fees at Metro-operated parking facilities. The card costs $10 and it comes with no value on the card. Value must be added to the card before use. Value can be added at any Metrorail station, at the farebox on any Metrobus and on all regional bus systems. Available for sale only while supplies last.”
What’s next? Limited-Edition Obama-themed jury-duty notices? Obama-themed parking tickets? Let’s just name New York Avenue after Obama and call it a day.