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Today from 4:30 p.m. – 6:30 p.m. you’ll get $1 off a half-smoke at Ben’s Chili Bowl if you ask for the “prison break special.”

The occasion? Another cold-opening, guaranteed moneymaker from Tyler Perry, Madea Goes to Jail.

The press release from Lionsgate claims that all proceeds will go toward funding Madea’s bail. (My guess is the money will actually go into the Ali family’s pockets, as it should.)

Customers are also encouraged to make “Free Madea” picket signs, with the best winning its creators tickets to the film. T-shirts, posters, and “other prizes” are also promised.

Even if you don’t care a lick about Madea, when’s the last time your half-smoke came with a side of clothes?