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Leslie Liberato and Maryrose Flanigan of the National Endowment for the Arts are brainstorming marketing strategies for the Poetry Out Loud finals coming up in late April. Their list reads:

  • Making fliers for teachers
  • Contacting school groups
  • Getting stories in the traditional press and reaching out to bloggers
  • Finding bookstores still in business
  • Find judge for semifinal slot

One problem: There’s no money for any of these ideas.