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From the Washington Post‘s Style desk came the announcement yesterday that the paper is staffing up for its ramped-up wedding coverage. Style’s Steve Reiss announced that Weekend section reporter Ellen McCarthy would be moving over to cover Washington nuptials. (Memo and lukewarm analysis after jump.)

As we’ve written before, the move makes a lot of sense for a newspaper in these times. Everyone’s obsessing over biz models and revenue streams, with much of the debate centering on philanthropic solutions and online toll booths for stories and blogs and such. In firing up wedding coverage in the Style section, the Post is jumping in on a longstanding publishing trend. Magazines have been mining the wedding industry for years and years, and why not? People who are getting married, after all, are usually right in advertisers’ target demographic, and if they’re not rich, they’re usually willing to take on imprudent amounts of debt to make themselves feel rich on their special day.

So good on the Post—-it’s never too late to take a bite out of Washington Weddings‘ advertising base.


I’m pleased to announce that Ellen McCarthy will be joining Style to help launch our coverage of weddings under the supervision of Debra Leithauser. Ellen has been a mainstay of the Weekend section, writing about movies, theater and, of course, her column on dating. Prior to that, she covered tech and government contracting for the Business section. Ellen has ambitious plans to create a destination in the paper and on the Web for thoughtful, substantive explorations of love
and relationships. We’re looking forward to beginning this new area of coverage in Style.

Steve Reiss