The Great Dan Steinberg blows the lid off the “Defining Moments” series of commercials MASN uses to push the Nats. The spots have apparently real fans telling apparently real stories about the plays that have proven most memorable.
Steinberg relates that the whole campaign is hokum. The copy used in the ads was scripted by the network, to the point where the fans used in the spots were told by the network what their defining moments as Nats fans were.
In defending the use of scripts in the allegedly confessional campaign, MASN spokesman Todd Webster told Steinberg: “The people were real, the moments were real. They may have been submitted by another fan, but that doesn’t make them any less of a defining moment.”
I smell a rat. If Webster’s tale is true, why didn’t MASN just get the folks who actually submitted the defining moments to tell their tales in front of the cameras? Why would you force one fan to tell another fan’s tale? Doesn’t that just make the producer’s job more difficult?
Were the real people too hideous looking to put in the commercials?