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A soggy June has Dewey Beach businesspeople gnashing their teeth. Newcomer businesses like Dewey Dogs are frantically diversifying, hoping to strike a chord with the lunch crowed, while established bars are digging in with tried-and-true drink specials and band lineups. Hotels light up their VACANCY neons and stoke the zeitgeist on billboards: welcome to Dewey. Relax. Also, spend money here.

Signs, signs, everywhere there’s signs. Hit the jump to sample a few.