Bloomquist Weighs In on Sportstalk Rivals: This Town Ain’t Big Enough for the Both of ‘Em

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Former City Paper media writer Randall Bloomquist predicts a winner in the battle between sportstalkers WTEM, owned by Dan Snyder, and its new competition for local male ears, CBS-owned WJFK.

Well, he predicts two losers, anyway.

On his talk-radio blog, Talk Frontier, Bloomquist says the market can’t support the rivalry:

“Both stations will immediately face revenue shortfalls and budget pressure,” writes Bloomquist, who went on to a long radio programming career after leaving these pages. “CBS will blink first and take WJFK to a cheaper music format.  Snyder will hang in there because WTEM is a powerful promotional tool for the Skins. Over/under is 18 months.”

I’ll take the over.