Thirsty on this cloudy morning? How bout a nice tall glass of…marketing. In response to the waterborne lead crisis, the District’s Water and Sewer Authority (WASA) is ushering in a “new era” with a new name and new logo. WaPo’s Mike DeBonis reports the agency is rebranding itself “D.C. Water,” at a cost of around $160,000 to remark vehicles, uniforms, signage, etc.  That ought to appease Congressional investigators, right? Hey, it’s better than the agency’s previous nickname on Capitol Hill: “scientifically indefensible.”

In another move to boost liquidity: Lawmakers will allow D.C. liquor stores to open for business on July 4, a Sunday, when such beloved neighborhood institutions are normally closed. Naturally, not everyone supports the holiday exemption to the rule. The Post quotes Councilmember Yvette Alexander griping, “the Jack Daniels and the firecrackers – that’s not a good mix.”

WTOP reports from the BP fill-up station at 7605 Georgia Avenue NW, where owner Shahzad Aslam claims to have lost 40 percent of gasoline sales since the oil spill fiasco in the Gulf of Mexico. “[Even though it’s] a BP gas station, BP is not directly involved,” Shahzad tells WTOP. Still, protesters have picketed his pumps, “apparently unaware their efforts were doing more damage to a local business owner and his employees than an international oil giant.”

In other news: WUSA-TV reports that police have identified a fatal shooting victim found in Fort Dupont Park on June 9 as 43-year-old Don Diego Jones of Temple Hills, an opera singer with the National Orchestra. Police have also arrested a Southeast D.C. man in connection to a triple shooting in Shaw last week, according to the Post.

Expect afternoon thunderstorms in the “strong to severe” range, with the “main threats being damaging winds and perhaps large hail,” say forecasters with WJLA-TV. Sunshine returns tomorrow.

Video by DCWASAPublicAffairs/YouTube