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The Redskins announced their training camp schedule yesterday: “MIKE SHANAHAN AND THE WASHINGTON REDSKINS TO OPEN REDSKINS TRAINING CAMP PRESENTED BY RE/MAX ON JULY 29” is how the press release is headlined.

Mike Shanahan and the Washington Redskins” are opening camp? And not just “the Washington Redskins”? The head coach’s name now comes before the team in official announcements?

There is no “I” in team; but there is in “Top Billing!”

Good for Shanny. But this name change could cause problems with the TV people. NBC will now have to bill the opening game as “Dallas Cowboys vs. Mike Shanahan and the Washington Redskins.”

Though, to be fair to the new coach, there is precedent for moniker switches of this sort. Just not in football. This stuff happens all the time in pop music, when the lead singer’s head gets too big. Like when the Supremes went to”Diana Ross and the Supremes“? (And who can’t forget “Scandal featuring Patty Smyth“?)

And for all these years we thought John Elway was the Diva!

The “presented by Re/Max” portion of the camp announcement, meanwhile, is nauseating, but not surprising. I don’t know if anybody’s ever sold naming rights to a football practice before. But this is a Dan Snyder Production, after all. And Snyder sells more naming rights than Re/Max does three-bedroom ramblers. My fave: Snyder wasn’t satisfied with just having a scoreboard on his game broadcasts, not without a commercial attached to it. So he went out and got a sponsor for the scoreboard. Then one sponsor wasn’t enough. So to get the scores from around the league, listeners first had to put up with “The GMRI scoreboard brought to you by McDonald’s Restaurants.”

A commercial within a commercial! Brilliant!

Yeah, for all Snyder’s talk about the Redskins tradition, you know he’d have his team’s uniforms looking like a Nascar fender if he could get away with it.

Here’s the full release, as posted on Snyder’s web site:

MIKE SHANAHAN AND THE WASHINGTON REDSKINS TO OPEN REDSKINS TRAINING CAMP PRESENTED BY RE/MAX ON JULY 29

15 PRACTICES OPEN TO PUBLIC,

INCLUDING FAN APPRECIATION DAY ON AUGUST 7 AT NOON

LOUDOUN COUNTY, VA – Head Coach Mike Shanahan will kick off his inaugural training camp with the Washington Redskins on Thursday, July 29, at Redskins Park in the heart of

Loudoun County, the team announced today. Fifteen practices will be open to the public, highlighted by Fan Appreciation Day on Saturday, August 7, at noon.

Before coming to training camp, Redskins fans should fill out their Training Camp Fan Invitation, which will be available on www.redskins.com beginning on July 6. Fans should print out the invitation and bring it with them when they visit Redskins Park.

FAN SCHEDULE FOR 2010 REDSKINS TRAINING CAMP PRESENTED BY RE/MAX

The practices listed below are open to the public free of charge. Parking lots will open approximately 90 minutes prior to the scheduled start of practice and gates will open one hour prior to the start of each practice.

*** DATES AND TIMES ON THIS SCHEDULE ARE SUBJECT TO CHANGE AND

PRACTICE CAN BE CANCELED WITHOUT NOTICE***

Thursday July 29 4:00 p.m. Practice

Friday July 30 8:30 a.m. Practice

Saturday July 31 8:30 a.m. Practice

Sunday August 1 8:30 a.m. Practice

Monday August 2 8:30 a.m. Practice

Tuesday August 3 8:30 a.m. Practice

Wednesday August 4 8:30 a.m. Practice

Thursday August 5 8:30 a.m. Practice

Saturday August 7 Fan Appreciation Day at Noon

Tuesday August 10 8:30 a.m. Practice

Wednesday August 11 8:30 a.m. Practice

Sunday August 15 Practice (TBD)

Monday August 16 8:30 a.m. Practice

Wednesday August 18 8:30 a.m. Practice

Thursday August 19 Practice (TBD) – Camp Breaks