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Conservative-correcting non-profit Media Matters for America wants you to “Drop Fox”—and they’re launching their campaign from the bottom up. As in, the bottom of a subway tunnel.

A bevy of advertisements for the campaign against Fox News Channel hit stations across the Metro system last night. Picking up on the Jon Stewart/Stephen Colbert rally rhetoric, the ads proclaim that “Fox Keeps Fear Alive” and urge rally-goers to “Restore Sanity, Fight Fox.” Media Matters’ schtick is that fear-mongering Fox is “is not a news organization, it is a right-wing political operation.”

The latest insertion into this weekend’s frenzy is described as such:

“Each day, Fox News ‘keeps fear alive’ with a steady stream of false and misleading attacks on President Obama, progressive members of Congress, and policy initiatives like reforming health care, fixing the economy, and fighting climate change.

Fox hosts like Glenn Beck, Sean Hannity, and Bill O’Reilly play on the fears and prejudices of their audiences and help create a climate of uncertainty, paranoia, and hate. Network contributors like Sarah Palin, Karl Rove, and Newt Gingrich appear as political experts while trafficking in lies and misinformation.”

Media Matters will, naturally, be present on the Mall on Saturday. They’ll be armed with rally signs, lapel stickers, and t-shirts to gather signatures for the Drop Fox petition.

We don’t necessarily know if this campaign is going to work—for one, most of the people coming to the rally probably hate Fox News with a passion already anyway—but hey, can’t complain about anything that puts a little revenue in Metro’s coffers without another fare increase!

Photo courtesy of Media Matters for America