Councilmember Jack Evans announced today that he would be taking on a cause dear to, apparently, every D.C. fire fighter. No, this doesn’t have anything to do with the hydrant issues or suspect arson investigations. This has to do with the new fire chief changing the department’s logo. The chief wants to call his department “FEMS.”
From a press release from Evans’ office:
“The ‘Fire and Emergency Services Logo Clarification Act of 2011’ was co-sponsored by Councilmember [Marion] Barry and would provide that District firefighters may continue to wear the DCFD logo on their uniforms despite a controversial order from Chief Kenneth Ellerbe requiring all personnel to wear ‘FEMS,’ as well as to pay for certain changes to their uniforms.”
Maybe one day we will come to view the Fire and Emergency Services Logo Clarification Act of 2011 as hallmark legislation. Probably not.
The new fire chief has wasted a lot of time and money with his logo change—not to mention he’s given another opportunity to Examiner columnist Harry Jaffe to come off as vaguely sexist. Some fire fighters are pissed about the change.
But is this the kind of fight we want to the council to be taking up? Evans is the council’s supposed budget guru. Not sure he needs to take on the role of branding expert.
Besides, one politician has endorsed the new FEMS branding: Mayor Vincent Gray. This afternoon, the mayor tweeted:
“Just had great tour at @DCFIREEMS training facility and proud that FEMS has earned high marks in fire-protection ratings”
File photo by Darrow Montgomery