Hapless conventioneers, take note: if you’re planning an event in D.C. and don’t know where to turn, the city has created a new brand to help you navigate the murky waters of the Walter E. Washington Convention Center.

Today, the Washington Convention and Sports Authority officially became “Events DC,” a new identity that updates the old authority’s look and brings it into line with “Washington DC” and “Destination DC,” the city’s parent brand and tourism arm. The three brands now all feature huge D.C. block letters joined by a central star—synergy!

Ward 2 Councilmember Jack Evans joined City Administrator Allen Lew, Events DC President and CEO Gregory O’Dell, and Events DC board chair Jim Abdo for the official unveiling. At-large Councilmember Michael A. Brown mingled, but didn’t address the crowd.

Evans called the old brand “cumbersome,” and said he hoped Events DC would make things easier to understand for tourists, who want to know exactly what they can do when they visit. (Like, we assume, have events.)

“It brings it all under one umbrella, and that was an original goal of mine from the beginning,” he explained.

Events DC’s tagline is “Powerful City. Unforgettable Events,” and the campaign’s goal is to “engage, excite, and entertain” visitors.

Because nothing says “exciting” like the half-empty baseball stadium the authority runs!

Photo by Nick DeSantis