My colleague Lydia DePillis is not terribly impressed by branding attempts in Brookland:

The problem with neighborhood branding is that many neighborhoods are similar: They have trees. They have history. They are close-knit communities.

For that reason, the four design concepts the Office of Planning has offered for a Brookland brand could probably apply to any number of neighborhoods in D.C. (The “small town, big city” trope has in fact already been used by several).

Check out her post to see the other logo options the planning office is considering.