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If that doesn’t look like a Metrorail car to you, that’s because it isn’t. The ad is a remake of Boston’s transit agency’s award winning anti-groping campaign. Here’s the original:
Of note: the Boston campaign encourages riders to snap photos of offenders, while Metro’s does not.
At any rate, as moves go, it’s smart to reproduce something successful rather than try to work up a new campaign itself. And Metro deserves credit for moving so quickly on the campaign, even if they took the long way to understanding that this is a serious problem. WMATA spox Dan Stessel tells us over email that all complaints will be included in the quarterly security report presented to the Metro board.
We’re looking forward to seeing how it works.