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Everybody wants a piece of cause célèbre cab service Uber. Fresh from  signing deals to carry passengers to the National Journal‘s convention parties and José Andrés’s restaurants for reduced fares, Uber has inked with another titan of its respective industry: the Petworth farmers market.

“We’ve been so impressed with [Uber], we’ve teamed up to provide the DC community with an automatic 50% off all rides to or from the market for the rest of the season!” reads an email from the farmers market.

That’s a great deal if you’re looking to score some sorrel, but these Uber partnerships are getting out of control. What’s next—-complimentary juice boxes on rides to DCPS schools? Half-off trips to your mom’s house before major holidays?