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D.C.’s homegrown media brands are creeping northward. Brightest Young Things is expanding to New York, and now, City Desk learns, current and former writers at We Love D.C. are launching the Boston-centric We Love Beantown next week.

We Love Beantown is the brainchild of ex-We Love D.C. writers and current Boston residents Dave Levy and Dan Rowinski. They approached We Love D.C. editor-in-chief Tom Bridge with the idea six months ago.

The Boston site is just a WordPress shell now, but it will launch Tuesday with new a design adapted from We Love D.C.’s. “Dave has this theory that the Tuesday after Labor Day in Boston is the equivalent of New Year’s Day,” Bridge says.

We Love D.C. is itself a spinoff, having broken away from the flagging D.C. Metblogs years ago. The We Love D.C. mothership will own a portion of We Love Beantown, but Bridge says the site will be operate separately from We Love D.C.

“We know what it’s like to struggle with your quote-unquote corporate overlords,” Bridge says.

Boston photo by Shutterstock