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Following today’s shooting in Newtown, Conn., gun control activists are wasting no time pushing for tougher firearm laws. To start, a coalition of gun control groups is planning a rally in front of the White House at 4:30 p.m.

Ladd Everitt, a spokesman for the Coalition to Stop Gun Violence, pushed back against the idea that the event is a vigil. Instead, according to Everitt, it’s about pressuring Barack Obama to take action on the issue.

“If you can’t speak out about the need for tough gun laws after a classroom of kindergartners are massacred, then you ain’t got it in ya,” Everitt says.

White House photo by Shutterstock.