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Metro is set to roll out a macabre new series of safety ads that seem like pages out of an Edward Gorey book. “Holding the doors open could end up costing you an arm and a leg,” says one ad, illustrated with a picture of a person caught between two car doors. “What you can’t see can really real ruin your day,” warns another, describing a man getting hit by a bus.
“They just were so heavy-handed,” says graphic designer Paul Weber. Inspired by the malevolent ads, Weber reimagined the text for the ads to hit on typical Metro complaints, likewait times and broken escalators. But the best of the set is Weber’s spin on the bus ad, above, which just underlines how bizarre the original ad series was.
Graphic by Paul Weber