We know D.C. Get our free newsletter to stay in the know.
Don’t smoke synthetic marijuana, kiddos: It’ll turn you into a flesh-craving beast. That’s the message of K2 Zombie DC, a new Department of Health ad campaign aimed at keeping young people off “fake” marijuana.
The campaign’s material stress what a downer synthetic marijuana makes its users—-proms are ruined repeatedly by toking dates, while above, a carefree night in Chinatown turns ugly when a zombie arrives. The zombie apocalypse theme continues with a “zombie first aid kit” and a list of anti-drug prevention centers meant to “prevent and reverse the transformation of a K2 Zombie.”
But this campaign’s hipness isn’t exhausted yet. A poll called “In Your Hood” asks teens how they’ve encountered synthetic marijuana in their hood, while a page for parents shows a snarling zombie and asks, “What are your kids hiding from you?”
Unfortunately for vigilant parents, though, it’s still easy to be a K2 Zombie. A Fox 5 investigation last week found that the drug could be purchased at several D.C. area convenience stores.
This isn't a paywall.
We don't have one. Readers like you keep our work free for everyone to read. If you think that it's important to have high quality local reporting we hope you'll support our work with a monthly contribution.