Washington Post columnist Richard Cohen wrote this morning that Trayvon Martin was killed because he was wearing “a certain uniform,” one that he tells Politico are “what’s worn by a whole lot of thugs.”

That uniform—a hooded sweatshirt—is described like this on the Post‘s online store (brought to Washington City Paper‘s attention by the Huffington Post’s Aaron Bycoffe):

“The hoodie: the perfect utilitarian piece of clothing. Stay warm and comfy cozy in your pullover Hooded Sweatshirt.”

Since the copy doesn’t say “stay alive,” maybe there’s no literal conflict between Cohen’s notion that hoodies are for thugs and his employer’s notion that hoodies are perfect. (Between the column and his comments to Politico, it’s hard not to wonder if for Cohen, the tragedy of Martin’s death is that it makes Cohen feel like a racist for thinking young black men in hoodies are obviously dangerous.) If you’d like to help Cohen look like the thug his column makes clear he is, you can order a Post hoodie sent to:

Richard Cohen

c/o The Washington Post

1150 15th St. NW

Washington, DC 20071