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The Washington Post Company has opted not to change its its name, per Washington City Paper‘s advice, to Graham’s Crackers or the Post-Post Co., instead going with the more humdrum Graham Holdings Company.

When Jeff Bezos purchased the Washington Post newspaper for $250 million in August, the Graham family’s Washington Post Company—-whose remaining media properties include Slate, Foreign Policy, and various TV stations—-was given 60 days to change its name. The company also owns a hospice-care provider, the test-prep and for-profit education firm Kaplan, and a company that manufactures industrial boilers.

The new moniker, according to a press release on Washington Post Company letterhead, will go into effect Nov. 29.

Illustration by Jandos Rothstein.