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The Washington football team sent out a tweet this afternoon enlisting fans to tell Senate Majority Leader Harry Reid what the team’s name means to them, using the hashtag #[Pigskins]Pride. The campaign came in response to a letter from Reid and 49 other Senate Democrats to NFL Commissioner Roger Goodell urging him to pressure team owner Dan Snyder to change the team’s “usually offensive” name.
The team, though, seems to have forgotten the first rule of social media campaigns: They can, and will, backfire.
A sampling of tweets using the team’s hashtag found quite a few that may not have had the effect officials were looking for.
.@Redskins boy, good thing the systematic slaughter of indigenous people was managed better than this twitter account! #redskinspride— Federal Bean Inspector (@McLeemz) May 29, 2014
@Redskins genocide, decimation, forceful removal, racism… That's what it means to me #RedskinsPride -M— Going MAD (@GoingM_A_D) May 29, 2014
Team president Bruce Allen also sent a letter to Reid’s office last week, saying the team name actually honors the legacy of Native Americans. Reid’s office did not immediately return a request for comment on the Pigskins’ latest gambit.
Photo by Darrow Montgomery