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Gentrification Guilt: This year’s Capital Fringe festival is trying to lure people in with this zeitgest-y, all-lowercase advertisement: “has gentrifiers’ guilt got you down? has watching cranes from your condo gotten boring? has throwing coins into construction pits lost its fun? seek alternative entertainment ask about capital fringe.” Definitely an ad that’s going to encourage the entire city to check out the local festival. -6

Rolling Deep: Capital Bikeshare clocked its 7 millionth bike trip this morning. +3

Ben & Jerry’s Ferry: Ben & Jerry’s will deliver free ice cream around D.C. tomorrow and is asking the city’s freegans to tweet @BenandJerrys to request a stop. +2

Whoopsie: The D.C. government accidentally awarded a D.C. businesses grant to a business that is not actually located in D.C. -5

Friday’s Needle rating: 49 Today’s score: -6  Today’s Needle rating: 43