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On Tuesday afternoon, Beyoncé posted a pretty standard Beyoncé photo on Instagram. Blue Ivy wasn’t in it, nor was Jay Z, Beyoncé wasn’t performing, and there were no inspirational messages from the icon. It was just an awkward cut-off selfie of her neck with the caption “Honey Honey,” followed by a bee emoticon, a reference to the honeycomb and bee necklace she was wearing in the picture.
That picture has already garnered more than 600,000 likes. And for one D.C. woman who designs jewelry out of her Bloomingdale apartment, that could mean money.
Soon after Beyoncé posted the selfie, someone in England tagged D.C. jewelry designer Rachel Pfeffer on Instagram, informing her that Beyoncé was wearing her necklace. Pfeffer, who was appropriately incredulous about the situation, reposted a screenshot of the photo on her own Instagram feed.
Someone on Twitter asked Pfeffer how she could purchase a necklace of her own. Pfeffer’s friends started congratulating her.
But nothing is that simple in the land of Beyoncé. People in the comments of Beyoncé’s photo started inquiring where they could purchase a necklace of their own, and at least one other designer took credit for it. Pfeffer issued a cry for help in the comments section of her post: “heLp how do I know if it’s mineeweeeee.”
“Beyoncé is as glamorous as they get,” Pfeffer tells City Desk, adding that this would be a huge boost for her career.
An Instagram follower suggested she contact Beyoncé’s publicist to find out. Other’s posted in the depths of Beyoncé’s comments that they could find the necklace at Pfeffer’s store. Alison Chemla, who designs Alison Lou jewelry and also says Beyoncé is wearing her necklace, had the same idea as Pfeffer, and posted a screenshot of Beyonce’s photo on her own Instagram feed.
Chemla wrote in the comments that she is “positive” Beyoncé is wearing her necklace, though says she doesn’t sell it in her online store. (Pfeffer does sell the $84 handmade “Honeycomb Necklace with a Perched Bee” online.)
Chemla didn’t immediately respond to a request for comment.
Even if Beyoncé wasn’t wearing Pfeffer’s necklace, Pfeffer says she is sure she’s responsible for the original design and that someone ripped her off—-a somewhat common occurrence in the crafty world. She created the flattened honey comb and bee necklace six years ago in Boston, and it has since become one of the flagship pieces of her fledgling online jewelry business. She estimates she’s sold hundreds of them; she recently got an order for some from Atlanta’s ModernTribe—a self-described hip Jewish store in Atlanta that wants to sell the piece as part of its collection for Rosh Hashanah, the Jewish New Year, which is celebrated with the apples and honey.
“Either Beyoncé can wear it or the Rosh Hashana crowd,” says Pfeffer.
But even Pfeffer concedes there are reasons to believe the necklace may not be a Pfeffer original. For one, Pfeffer knows Beyoncé didn’t purchase a necklace directly from her, though it is possible someone gave it to the singer. (Pfeffer also sells her work in a few brick and mortar boutiques.) Pfeffer’s necklace is sterling silver with a gold plated bee, and it’s hard to tell from Beyoncé’s photo whether the necklace she’s wearing is white gold or silver.
Either way, Pfeffer thinks she’ll likely get some extra business from this, even if people are just looking for a knock-off of Beyoncé’s necklace.
For now, Pfeffer says she has some big, one-of-a-kind rings she’d like to see on Beyoncé’s fingers.
Beyoncé hasn’t yet responded to a request for comment through her publicist. We’ll update this when she does, which we’re sure will be very soon.
Correction: Due to a reporting error, this post originally misstated the number of necklaces ModernTribe ordered from Pfeffer. It was a handful, not 54.