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Regulars at Pete’s New Haven Style Apizza were served their pizza with a side of local football controversy Friday.

On Friday morning, the D.C. pizza chain emailed out a promotion, telling customers they would receive $1 off any 18 inch pizza for every touchdown the Washington football team scored. In all, Pete’s used the team’s name six times in its email advertising the “[Pigskins] Score. You Score.” promotion.

Customers apparently weren’t happy with the chain’s use of the slur, and later that day Joel Mehr, one of the owners, sent a follow-up email apologizing.

We sincerely apologize for the use of Washington’s football team’s name in our most recent email. We are listening to all of your feedback, and it was not our goal to offend any of our loyal customers.

“We agree that the use of the name is wrong, offensive, and hurtful to all. In our future promotions and emails, we will make sure not to make the same mistake.

We thank you for your continued support of our business.

Good job Pete’s. Good job Pete’s customers.

Photo by Darrow Montgomery