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The D.C. Board of Elections has started mailing out more than 300,000 election guides to voters’ homes. One thing even not-very-astute D.C. residents will notice: The D.C. flag is upside down.

Mistakes happen, and sometimes flags get flipped. But the Board of Elections says this was no mistake, and that it intentionally upended the flag as a way to engage voters. The idea, according to the Post, was to invert the flag, get people to notice the apparent blunder, and consequently engage voters. At first, that may seem like a ridiculous plan, even for a government agency. But it actually makes sense. Everyone likes the class clown, right?

So come to the District, everyone. See for yourself that our monuments are right side up, our cocktails don’t spill, and our pandas don’t actually defy gravity. Or do they? We present, for your consideration, the new D.C. 180 tourism campaign.