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TED, an annual conference in Monterey, California, where lots of smart people say lots of smart stuff about all manner of things, has a great Web site, much of it built on conference videos. Today it’s featuring a talk by Jakob Trollback, a designer who made a video for “Moonlight in Glory,” a track from the Brian EnoDavid Byrne collaboration My Life in the Bush of Ghosts. The intro patter on the Web page makes this seem like an amazingly counterintuitive project: “What would a music video look like if it were purely directed by the music? Not driven by a concept, nor by a desire to build an image, but purely as an expression of a great song?” Well, here it is:

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Flashing lights? Intertitles? Yeah, I’m not excited either. I’m sticking with this as the “purest” music video ever made:

[youtube:http://www.youtube.com/watch?v=98fr3oKWH8M]