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First e-commerce, now a new bricks and mortar store. J. Crew’s offshoot brand Madewell, which features downtown styles at uptown prices, is coming to the District. The four year-old store will open a Georgetown location later this year, in the space of the recently closed Puma store at 1237 Wisconsin Ave. NW. Madewell stores are also slated to open in Seattle and Columbus this year. The company presently has 17 locations, including one at Tyson’s Corner.