I don’t remember as much about Teenbeat Records as some dudes might, but I definitely was in college in 1992, and I do remember student reports like this one about Greg Allen of Sexual Milkshake:
Indie rock was still super-weird at that point (relative to everything else), but mainstream college journalists generally covered it straight-up, because nobody quite knew what they were looking at, even though they sensed that it was possibly important. In many cases, it was easiest just to say or write something along the lines of: Here’s the thing, here’s the people who make it, and here’s their rationale. Why not be earnest, y’know? The alt-world was uncomplicated, but it wouldn’t stay that way for long.
(Teenbeat has re-released Sexual Milkshake’s Sing-A-Long In Hebrew as a deluxe CD.)