What? WHFS, the alt-rock station embraced by suburban D.C. youth in the ’90s, is back. The Baltimore Sun reports that the station returned to the airwaves at noon today on CBS Radio Baltimore’s 97.5 FM and WWMX 106.5 HD2.
In a press release, Bob Philips, CBS Radio Baltimore’s Senior Vice President and Market Manager, said “HD Radio Technology allows us to offer additional channels of programming alongside our over the air stations, and through a relationship with the owners of 97.5 we have this unique opportunity to expand the reach of the HFS programming.” Interestingly, those owners are Hope Christian Church of Marlton, N.J., which upgraded 97.5 to 250 watts to accommodate the new format.
WHFS, formerly on 99.1 FM until that station transitioned to Latin music in 2005, is now calling itself “Baltimore’s rock alternative.” Its website promises the same mid-’90s fare that was its bread and butter during uh, the mid ’90s: “We’re playing all your favorite alt-rock tracks by all your fav bands like Red Hot Chili Peppers, Smashing Pumpkins, Alice In Chains, Nirvana, Foo Fighters, and a ton more,” says a blog post. Some of the old DJs are back—-including Gina Crash—-as is “Loveline” with hosts Mike Catherwood and Dr. Drew. (They couldn’t get Adam Carolla?) Then of course there’s HFStival on September 17.
If you’d like to watch an emphatic video on the subject, DCRTV‘s Dave Hughes laments that the D.C.-bred station won’t actually broadcast from D.C.; he also says some folks at Baltimore’s big rock station 98Rock “really don’t seem to give a rat’s ass” about the new competition.