I don’t see much of an icky side to this. From the Post:
The Smithsonian’s National Museum of American History and Warner Bros. Entertainment announced Monday an opening date of February 3 for their new movie project at the museum.
A series of four festivals, starting with a Humphrey Bogart tribute, will be held during the first year. The lineup starts, as you might guess, with “Casablanca” on February 3. Stephen Bogart, the son of Bogart and Lauren Bacall, will introduced the film at a special ticketed event, organized by Smithsonian Associates.
The $5 million gift paid for the renovation of the museum’s Carmichael Auditorium, which will now carry the Warner name. After the Bogart tribute, subsequent series will include celebrations of Clint Eastwood—-who’s spent much of his career working for Warner—-as well as “sound in early film” and films about the Civil War. “The agreement allows us to work in the archives,” the museum’s entertainment collection curator told the Post, which I assume means we’ll be seeing more Warner-related memorabilia in American History’s exhibits. Fox should be jealous.
Some of the events in the revamped movie house will be ticketed, which isn’t totally scandalous; you have to pay, for example, to see an IMAX movie on the National Mall. But most screenings will be free, which is good news for moviegoers. You can see art films most weeks at the National Gallery and the Hirshhorn, but seeing classic Hollywood fare on the silver screen usually means trekking to Silver Spring’s AFI Silver Theatre, where tickets are usually $11.