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When Sweetgreen announced its 2012 Sweetlife Festival, I wasn’t exactly thrilled by its mostly bland, “indie” but inoffensive tasting menu of a mainstage lineup. I feel better about what’s been booked for The Treehouse, the event’s second stage: Americana ramblers Delta Spirit, hypnagogic disco purveyor Twin Shadow, art-goth wailer Zola Jesus, insufferable sophistipop party starters The Knocks, stalwart indie remixer RAC, local classic-rock pasticheurs U.S. Royalty, Malaysian future crossover Yuna, a close harmony trio named after Corey Haim named Haim, Citi-advertisement soundtracker LP, Cut Copy‘s Ben Browning, and local experimental pop duo Bluebrain. I count six examples of hype-machine style over substance. But I’m cool with the rest of it—-and I’m glad to see Bluebrain on such a relatively large platform.
The mainstage lineup, you’ll remember, includes Avicii, Kid Cudi, The Shins, Explosions in the Sky, Fitz and the Tantrums, fun., and A$AP Rocky.
Tickets to the Sweetgreen-sponsored concert are $75-$125.
Photo by Darrow Montgomery