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Yesterday, Wale released a video for “Golden Salvation,” a track from The Gifted that critiques material possessions and the ugly things people do to get their hands on them. Directors Coodie and Chike tell a story from the perspective of an expensive piece of jewelry—-a Jesus piece—-which is purchased, partied with, violently stolen, and resold. “For the price of fame,” Wale raps, “what would you do to have them say your name?” (But dude acknowledges he’s not exactly above the temptation, either.)
The “Golden Salvation” video is a departure from Wale’s butt-centric “Clappers” video—-and the alternative “Clappers” video produced by the Slutty Boyz and the Twerk Team.