The Shakespeare Theatre Company wants more guests to enjoy its productions—-so much so that it’s literally giving tickets away. Building on the success of its summer Free For All program, which has bestowed free performances on audiences since 1991, the company announced yesterday the launch of FREE WILL, a new ticket distribution scheme that will grant 1,000 free tickets to the general public for each mainstage production of the 2014-2015 season.
The program works quite simply: Beginning every Monday at noon when a mainstage production is showing, between 150 and 200 tickets for that week’s performances will be released to the public. People can reserve up to four tickets online, over the phone, or in person at the box office at Sidney Harman Hall, but once they’re gone, they’re gone. Fortunately, there’s no limit on how many times patrons can take advantage of the program. Regular ticket discounts like the $25 rush seats, under-35 discounts, and regular $20 tickets will be available once the free tickets are all reserved. A portion of the free tickets for each production will go to community partners, like schools and nonprofits, to distribute among their constituents.
FREE WILL is scheduled to run through the summer of 2015, leading up to the 25th anniversary of the first Free For All. This week’s tickets for the company’s production of As You Like It have already gone, but get ready to nab seats next week. STC’s season continues with The Tempest, David Ives‘ adaptation of Alexis Piron‘s The Metromaniacs, the musical Man of La Mancha, and Moliere’s Tartuffe, providing theater fans of all breeds with something to enjoy at potentially no cost.
As You Like It image courtesy Shakespeare Theatre Company