Nicholas Cassadine, the local anti-terrorism-expert-turned-gay-underwear-designer behind the Disco Valante line of male skivvies has expanded his operation to include “sexy” protein supplements.

Jock Muscle” is a new “boutique sports nutrition company” that hawks protein powders for the metrosexual set. If you have an interest in gleaming male torsos, read on:

Marketed as a funky and ultra hip brand, Jock Muscle, appeals not only to your physical fitness but your superficial desire to look good naked. Isn’t that what is all about? The long hours in the gym, the dieting, and pushing your body to the limit and beyond…looking good naked.

You win again, Cassadine. You win again.

Check out the Jock Muscle blog here.