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Remember those Davidoff Cigar ads that featured males appearing to achieve orgasm after taking a whiff of cigar smoke? No? Here’s a refresher:
Well, it looks like Davidoff has passed on the ad designs. Despite the free advertising provided by widespread Internet speculation concerning the intersection of grodiness and gender-role innovation suggested by the cigar ads, Davidoff isn’t too happy about being associated with old men getting off on their product. (For the record, I thought they were interesting).
“These ads are NOT approved by Davidoff,” Davidoff of Geneva brand manager Danielle K. Hawthorne writes. “They have not and will never run as advertising for our brand. We have asked that all of these concept ads be removed from circulation. Evidently someone has taken unapproved liberties by using the Davidoff logo and posting these as if they were currently running.”
Those special “someones” could very well be advertisement photographer and copywriter Ted Sabarese and art director Marta Ibarrondo. The mock-up advertisements are still featured prominently on Ibarrondo’s Web site, as well as under the “Commissioned” section of Sabarese’s own site. Looks like whether or not Davidoff “approved” of these ads, someone must have, well, commissioned them.