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Last year, a feminine hygiene company found that 50 percent of British women surveyed prefer having sex while drunk. And 6 percent of respondents have exclusively had sex while drunk. The armchair psychoanalysis employed to interpret these results didn’t determine whether women actually enjoy drunk sex better than sober sex, or whether getting drunk simply helped to facilitate the sex even happening. Do women get drunk to have better sex or to feel better about having sex? Enter Pop singer Kiely Williams, who is leading the charge in heralding the erotic benefits of blackout intercourse.

A music video has emerged for Williams’ ode to extremely memorable sex you won’t remember the next day, “Spectacular.” (Thanks to commenter KiaJD for the tip). Behold, the eroticization of the drunk girl!

In “Spectacular,” Williams sings:

Last I remember I was face down Ass up, clothes off, broke off, dozed off Even though I’m not sure of his name He could get it again if he wanted Cause the sex was spectacular The sex was spectacular The sex was spectacular The sex was spectacular

In the video, Williams is ass up, clothes off and very much awake as she performs a sexy and fully enthusiastic dance to lyrics about her being asleep while a man she doesn’t know has (spectacular) sex with her. In the dance sequence, Williams expresses how being a passed-out recipient of “sex” made her feel—-she felt sexy, confident, daring, and in control. Our drunk-sex researchers chalked up a woman’s preference for intoxicated sex to body issues. Williams, apparently, just thinks it’s hot.

Like it or not, the image of the “drunk girl” occupies an interesting space in popular culture. She’s part wild girl, a sexually adventurous young woman in a shy girl’s body, who just needs a bit of liquid courage to silence her inhibitions and access her sexual side. She’s part Asking For It, an easy target for sexual coercion and rape who deserves to be punished for letting her guard down. Now, she’s a fetish, too. The soft-core exhibitionism of Girls Gone Wild has made way for a genre of porn, targeted at heterosexual men, which mines the erotic potential of incoherently drunk women who are alternately sexually aggressive or asleep (Google “drunk sex” to find out what I’m talking about). There is also, of course, the works of Jamie Foxx.

Given Williams’ girl power group audience, it looks like the sexiness of passing out is now being sold directly to women, and not to their sex partners. To me, “Spectacular” is the ultimate achievement in projecting a man’s desire onto a woman’s sexuality. Williams’ “spectacular” sex is so centered on her partner’s pleasure that she doesn’t even inconvenience him by staying awake for it—-and when she wakes up, she reassures him that it was the best sex she’s ever had. Then again, I suppose Girls Gone Wild set the bar pretty low when it convinced drunk women to provide masturbatory material for thousands of subscribers in exchange for a free hat.