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PR flacks sure know how to sell to the ladies. Every week, I receive form e-mails from them containing the latest in lady-centered information—-on everything from permanent Sex and the City nerve damage to the world’s preeminent male cougar experts. Alas, I don’t always have enough time to pass these insights onto you, the ladies. Today, let’s play catch-up:

Lady Pitch #1: The oil spill is sexist:

Biological Recovery And InterNational Zoological (BrainzGroup.com) Founder, Edna Hazel Celadine offered their unlimited resources and assistance directly to BP CEO Tony Hayward only to be turned away with no official response. “It’s men like this who cause these problems and then turn their nose up to women like us with real, proven solutions,” Ms. Celadine said.

. . . Contacted for comment, BP had no response. But, Ms. Celadine was less than reserved with her comments. “It is sexism as its core, on its surface, through and through, top to bottom. The government’s response has been worse than Katrina and BP has insulted the whole world with their lack of solutions and their closed little minds. Turning us away only because we are women. . . . The White House wouldn’t even take our call as the President must have been busy offering jobs to politicians to bribe them from doing this or that. It’s insulting that BP has used our systems without crediting us, yet, rejects our efforts to assist or license the systems for free for fear of a woman getting credit for solving the problem,” Ms. Celadine stated.

“BP says they’ve already spent $1.25 billion in the containment and cleanup efforts. Money wasted, as we would have already capped the rogue well and cleaned up all the spilled oil for $250 million. But with BP and the Government and their sexist policies and programs, we are left with the worst man-made ecological disaster in human history; all caused by a lack of Brainz.”

Record stop.Isn’t is awesome that an all-female Biological Recovery and InterNational Zoological Group exists, and that its acronym is BRAINZ? And isn’t it also awesome that the same group suggests that they could have already “capped the rogue well and cleaned up all the spilled oil” for a fraction of the cost, had BP only had BRAINZ? BRAAAAAINZ. Too bad this presser is accompanied by conspiracy theory as to why BRAINZ wasn’t immediately patched into the Oval Office when BRAINZ called up the White House and told the operator that BRAINZ needed to speak with the president on an urgent matter. So close. BRAINZ.


Lady Pitch #2: Sex and the City 2! It gets the attention of ladies every time:

With Sex and the City 2 sweeping the box office, many women are undoubtedly going to theaters to indulge in the over-the-top beauty, fashion and of course: the shoes.

Carrie Bradshaw is a style icon who is known as a master of doing just about anything in stiletto heels. But in real life, wearing high heels all the time can not only slow you down, it can do some serious damage to your feet.

Shoe-related injuries can range from bunions and calluses to more extreme pain in the ball of the foot that can quickly cause permanent nerve damage. And, studies show that women will continue to wear high heels even if they cause them pain and discomfort.

Chris Luhur, founder of Scarpasathe ultimate source for stylish AND walkable flats, sandals, boots and low and mid-heeled shoes of the highest quality—believes that shoes should never send women home early from a fun daytime stroll or night out. The unique online shoe boutique delivers a carefully curated selection of shoes that are fun, functional AND fashionable—-making for an effortless transition from day to night.

Any flack that can manage to frame Sex and the City 2 as a cautionary tale in order to move a completely unrelated product is fine by us. Ladies love that.


Lady Pitch #3: You cannot possibly get married the way your body currently looks!:

I am writing to let you know about BodySmith’s selection to participate in People magazine’s Bride-to-Be Weight Loss Challenge, which will be featured in the magazine this fall. BodySmith is one of six gyms nationwide that has been selected to provide training for the contestants.

Glover Park resident and bride-to-be Cendrine Robinson was chosen along with five other future brides from around the country to participate in the Challenge. The women, all Fall 2010 brides, have been provided with a trainer and nutritionist for nine months (January – September 2010). Since January, Cendrine has been working out with BodySmith trainer Shane Beatty three times a week with weights and attending 2-3 classes per week.

When getting skinny for your wedding isn’t good enough, try competing with other brides to get the skinniest.


Lady Pitch #4: Finally, a book strong enough for “cougars”—-but written by a man:

“There is a tremendous shortage of older single men who are willing to date women their own age,” says author Rich Gosse [of The Cougar Imperative: Why Midlife Women Must Choose Younger Men]. “Once women hit 40, the pickings are slim. A parallel fact is that there is a shortage of younger women for younger men to date, because so many of these ladies are dating older, wealthier guys. The solution is obvious: Younger Men/Older Women.”

. . . Rich Gosse is unique among all cougar authors:

* He is the first man to publish a major cougar book. All the others are by women.

. . . Let’s stop Rich right there. If there’s one thing the cougar phenomenon has been missing all these years, it’s an “imperative.” And if there are two things the cougar phenomenon has been missing all these years, it’s a male perspective.

Photo via NASA Goddard Photo, Creative Commons Attribution License 2.0